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Prima is representing the Lincolnshire Care Association, a representative and networking body for high quality care homes in the county. The campaign will focus on challenging negative attitudes to care homes for the elderly by highighting quality of care and issues such as personal dignitity of residents in homes run by association members.

Another current project involves a series of case histories about women returners and employers who are leading the way with flexible working practices. Comprising part of a project for East Midlands Development Agency, it's being delivered to Lincoln-based Success Matrix. Success Matrix is a social enterprise dedicated to stimulating economic activity in the Lincolnshire economy.

ENDS

For further information:

Maggie Taylor at Prima PR - 01400 251557 maggie@primapr.co.uk

September 2008